Why rebrand?

Why rebrand?

From Facebook to Meta, Dunkin Donuts to Dunkin, and JH Communications to Main St. Media, there are many reasons why companies rebrand. It could be to signal a new direction, or to better reflect the refined image they represent today.  While I can only surmise why...
Understanding the autocrat’s playbook

Understanding the autocrat’s playbook

I distinctly remember my professor in my first political science class explaining that we needed to learn about dictators, so we would be prepared to prevent history from repeating itself. Wow, was she right.   But I never thought that what I learned about...
What Zelenskyy teaches us about leadership

What Zelenskyy teaches us about leadership

“How can a president not be an actor?”  Ronald Reagan quipped when questioned how an actor could be president. History often repeats itself, and we have another great communicator as president. Like Reagan, Volodymyr Oleksandrovych Zelenskyy was a b-rate actor...
What Lincoln teaches us about marketing

What Lincoln teaches us about marketing

The difference between history’s boldest accomplishments, and its most staggering failures is often, simply, the diligent will to persevere. A Lincoln plaque with “Perseverance” superimposed over his picture and inspirational words is displayed in my office. It...

What Today’s Bards Tell Us About Marketing

I’ve often felt that the great poets of today are the lyricists who sing the songs we love. So what do today’s great bards tell us about marketing and life? While they may not be Shakespeare, as George Thorogood said, “Come on and take a little walk with me, and tell...

Your Turn to be the Star

For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when I interview them on camera: “You have...