Rediscover Catholic Schools Case Study
Client Background
Client is a Diocese that covers Bristol County, Massachusetts, the south coast of Massachusetts, Cape Cod and the Islands.
Challenge
The client was challenged with showcasing its elementary and secondary schools across a large geographic area in a cost-effective manner while achieving its desired results.
SOLUTION
A detailed plan was developed and implemented, which included the following key steps:
- Developed a series of video interviews of parents, students, faculty, and principals to share their unique perspectives
- Brought awareness to Catholic Schools’ focus on special education, affordability, and faith-based education
- Created recruitment videos to attract a talented faculty to support the diversity of the student base
results
The following results were achieved after the implementation:
- During a tumultuous educational environment, the Diocese showcased its schools as an affordable alternative
- The Diocese detailed how Catholic Schools have become an option for students with special education needs
- The Diocese continued to attract a diverse and talented faculty to support the educational needs of its students
Conclusion
With all the communication options available today, the challenge was for this traditional organization to convey different messages to diverse audiences. We opted for an aggressive video communication strategy to enable our audiences to hear and see directly from people of similar backgrounds on how a Catholic education has benefited them. In an era when messages can go unheard amid the noise, we helped the Diocese stand out by highlighting its educational successes.
Bring your program’s strengths to life through powerful storytelling.
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