Media Placement & Planning
Managing millions of dollars in media placement in major markets takes skill, organization and planning
We have developed a team to handle the responsibility of the marketing budgets of numerous state associations and small businesses. Therefore, our media placement staff utilizes its experience with the media to negotiate the best rates for its clients.
By analyzing the latest Nielson and Arbitron ratings, we plan schedules not only based on gross rating points but on carefully selected and targeted programming. The right ratings, combined with optimal reach and frequency, are essential to all campaigns. We often over deliver for our clients when utilizing our inside knowledge of station programming. We make sure to tailor programming for our clients, looking beyond numbers.
For example: pre-booking media at the end of the fourth quarter to receive bonus spots in NFL football playoffs and “pre-kick” spots in the Super Bowl; picking spots in 60 Minutes on CBS after Patriots games; placing clients in the live broadcast of the Bristol Fourth of July parade on ABC; or buying select NFL playoff games on cable television throughout New England.
Targeting consumers who watch the local newscasts to stay informed about current events has been a hallmark of our media placement strategy.
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