Department of Medicine Case Study
Client Background
The client is a prominent internal medicine residency program based at one of the largest academic medical centers in New England. Known for its rigorous clinical training, robust research activity, and commitment to patient-centered care, the program plays a key role in shaping the next generation of physicians.
Challenge
The client was challenged with promoting its multi-disciplined academic programs to prospective medical residents and fellows during the outbreak of COVID 19. Traditionally, students came to the medical center to tour the program and engage with faculty.
SOLUTION
A detailed plan was developed and implemented, which included the following key steps:
- Developed a series of video interviews of residents, fellows and faculty to bring their experience to prospective candidates
- Offered an alternative to costly travel expenses and unnecessary risks to exposure
- Provided in-depth insights to the program from the perspective of current residents and fellows
- Improved communication channels more efficiently and effectively
- Implemented a proactive resident and fellow engagement strategy
results
The following results were achieved after the implementation:
- Resident and fellow applications increased during a tumultuous period.
- Positive feedback regarding support and communication significantly increased.
- Videos became the gold standard to providing resident, fellow and faculty insights
Conclusion
The successful outcome of this case study demonstrates the effectiveness of a adaptive-client approach. By prioritizing communication and support, the client was able to significantly improve resident and fellowship recruitment, retention and satisfaction. This strategy resulted in increased growth and stronger resident-faculty relationships.
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