by haley@jhcom.net | Feb 13, 2025 | Marketing
According to the 2024 Media Comparisons Study, which compared reach and time spent on over twenty different types of media, television (broadcast, cable, and streaming) continues to reach the most people, with broadcast television in the coveted top spot. Americans...
by haley@jhcom.net | Sep 25, 2024 | Marketing
Refresh or redesign your website? It all boils down to your specific needs By John Houle For many organizations, your website is your most outward facing brand presence. Ask yourself, does it properly represent your brand values and vision? When it’s time to consider...
by haley@jhcom.net | Apr 12, 2024 | Marketing
Dive into the world of writing with John Houle, President of Main St. Media and published author, as he shares insights into his creative process. From crafting captivating press releases to weaving intricate plotlines, join us as we explore the intersection of...
by haley@jhcom.net | Mar 21, 2024 | Marketing
One of the unexpected byproducts of writing a novel is that I was forced to embrace the start-up mind-set. Having started a business over 20 years ago, I certainly remember the hard charging, never give up drive that helped me overcome those early setbacks and keep my...
by haley@jhcom.net | Jan 3, 2024 | Marketing
Revelations from a marketing guy. “Half my advertising spend is wasted; the trouble is, I don’t know which half.” – U.S. retail magnate John Wanamaker I’m writing this for those who have established businesses or organizations, though many of these thoughts...
