by haley@jhcom.net | Jul 20, 2022 | Marketing
I hope you’re enjoying the summer, because you deserve it. For those who own or are responsible for an organization, I hope you are getting the break you deserve. Multiple recessions, pandemics, and regular everyday challenges have affected both you and your...
by John Houle | Mar 24, 2020 | Advertising, Public Relations
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this niche PR discipline towards the end...
by John Houle | Apr 11, 2014 | Advertising, Marketing, Press Releases, Public Relations
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put the power of video to further use...
by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
