by John Houle | Oct 6, 2014 | Marketing
Create a more interactive website for your customers, make your story more engaging, and increase traffic to your agency by: John Houle Many of you already know how video can enhance your agency’s visibility. The cashier who asks you if your husband is that insurance...
by John Houle | Sep 15, 2014 | Marketing
Five Lessons from Coach Vince Lombardi Applied to Your Marketing By: John Houle In many offices and locker rooms, you may have seen the famous speech by Vince Lombardi on “What it Takes to be Number One.” It may have inspired you, and you may realize that the lessons...
by John Houle | Apr 11, 2014 | Advertising, Marketing, Press Releases, Public Relations
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put the power of video to further use...
by John Houle | Feb 14, 2014 | Advertising, Marketing
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at least in terms of trying to copy it over and...
by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
by John Houle | Jun 4, 2013 | Advertising, Marketing
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examples of how social media can help your community and promote sales. Additionally, if you have...
