by haley@jhcom.net | Jul 20, 2022 | Marketing
I hope you’re enjoying the summer, because you deserve it. For those who own or are responsible for an organization, I hope you are getting the break you deserve. Multiple recessions, pandemics, and regular everyday challenges have affected both you and your...
by John Houle | May 29, 2021 | Advertising, Marketing, Public Relations
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to keep in mind for your...
by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Nov 30, 2012 | Advertising, Marketing
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from four years...
by John Houle | Nov 6, 2012 | Advertising, Marketing
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silver bullet answer for all your marketing. It’s that one specialty...
