by haley@jhcom.net | Jul 20, 2022 | Marketing
I hope you’re enjoying the summer, because you deserve it. For those who own or are responsible for an organization, I hope you are getting the break you deserve. Multiple recessions, pandemics, and regular everyday challenges have affected both you and your...
by John Houle | May 29, 2021 | Advertising, Marketing, Public Relations
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to keep in mind for your...
by John Houle | Dec 2, 2019 | Advertising
Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our interviews after the 60 MINUTES format....
by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Apr 11, 2014 | Advertising, Marketing, Press Releases, Public Relations
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put the power of video to further use...
