by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Oct 27, 2016 | Advertising, Marketing
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the 30 second ad just aired as it originally did back...
by John Houle | Nov 4, 2015 | Marketing
Effective marketing does not take six-month sabbaticals or the Summer off. At the most, it can get away with two-week vacations, as long as it returns to the daily grind. Just like with any hard work, the ultimate reward comes after tireless travails, not from...
by John Houle | Sep 2, 2015 | Advertising, Marketing
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select print media, is your message better...
by John Houle | Nov 4, 2014 | Marketing
By: John Houle As I write this the day of the 2014 general elections, I can’t help but pass on some perspectives I have learned during my past 17 years working on local and statewide political campaigns. Just as with any campaign, the goal is to reach the right...
by John Houle | Oct 6, 2014 | Marketing
Create a more interactive website for your customers, make your story more engaging, and increase traffic to your agency by: John Houle Many of you already know how video can enhance your agency’s visibility. The cashier who asks you if your husband is that insurance...
