by John Houle | Jan 22, 2018 | Advertising
Context for Your Content – Stay Relevant. For several years, your Facebook feed has been cluttered with messages by advertisers who are spending pennies on the dollar to place their content in front of you. However, updates to Facebook’s algorithm are placing...
by John Houle | Sep 9, 2017 | Advertising, Marketing
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content...
by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Nov 26, 2016 | Advertising
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthand what works and what does not. By far, the best...
by John Houle | Oct 27, 2016 | Advertising, Marketing
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the 30 second ad just aired as it originally did back...
by John Houle | May 11, 2016 | Advertising
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours per day with 51% researching a product or service from their devices. New...
