Streaming has overtaken cable and broadcast as the way many people watch TV, creating new opportunities for advertisers to reach audiences with precision. In this feature from The Standard, John Houle discusses how brands can navigate the changing media landscape....
At Main St. Media, we’ve always been advocates for developing videos to communicate your message. And there’s a good reason. Whether it’s telling your company’s origin story, extolling your mission and values, or detailing your products and services, other than...
From Facebook to Meta, Dunkin Donuts to Dunkin, and JH Communications to Main St. Media, there are many reasons why companies rebrand. It could be to signal a new direction, or to better reflect the refined image they represent today. While I can only surmise why...
I distinctly remember my professor in my first political science class explaining that we needed to learn about dictators, so we would be prepared to prevent history from repeating itself. Wow, was she right. But I never thought that what I learned about...
“How can a president not be an actor?” Ronald Reagan quipped when questioned how an actor could be president. History often repeats itself, and we have another great communicator as president. Like Reagan, Volodymyr Oleksandrovych Zelenskyy was a b-rate actor...
The difference between history’s boldest accomplishments, and its most staggering failures is often, simply, the diligent will to persevere. A Lincoln plaque with “Perseverance” superimposed over his picture and inspirational words is displayed in my office. It...
