by John Houle | Oct 13, 2021 | Advertising
What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics – the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead of his time....
by John Houle | Sep 1, 2021 | Advertising
A few personal lessons applied to marketing. I was not formally trained in marketing. I was a political science major and initially studied Plato and Brzezinski, not Hopkins and Ogilvy. After my tenure as a political consultant, I pivoted to marketing-communications...
by John Houle | Aug 18, 2021 | Press Releases, Public Relations
Providence — CODAC Behavioral Healthcare announced that it is helping to lead a new statewide effort on tobacco cessation, especially among those in treatment for mental health and substance use disorders. CODAC is uniquely positioned to contribute to the smoking...
by John Houle | Aug 17, 2021 | Press Releases, Public Relations
LINCOLN – The YMCA of Pawtucket has chosen Suzanne Rave to serve as its Senior Program Director. Rave is a longtime employee of the YMCA, with 28 years of experience. Previous positions include: Director of Out of School Time, Camp Director, and Sports and Recreation...
by John Houle | Aug 10, 2021 | Press Releases, Public Relations
PAWTUCKET – The Pawtucket Family YMCA has received a $125,000 grant from the WGBH Educational Foundation to teach STEM engineering and mathematics to Latinx middle schoolers. After receiving the grant at the end of last year, the Pawtucket Family YMCA began...
