by haley@jhcom.net | Sep 22, 2025 | Advertising
Streaming has overtaken cable and broadcast as the way many people watch TV, creating new opportunities for advertisers to reach audiences with precision. In this feature from The Standard, John Houle discusses how brands can navigate the changing media landscape....
by haley@jhcom.net | Sep 2, 2025 | Marketing
Fall into better marketing By John Houle Now that Summer is unofficially over, it’s time to return to business focus. Regardless of whether the economy is falling off a cliff or reaching new heights, we need to better position ourselves and our products and...
by haley@jhcom.net | Feb 13, 2025 | Marketing
According to the 2024 Media Comparisons Study, which compared reach and time spent on over twenty different types of media, television (broadcast, cable, and streaming) continues to reach the most people, with broadcast television in the coveted top spot. Americans...
by haley@jhcom.net | Sep 25, 2024 | Web Design
Refresh or redesign your website? It all boils down to your specific needs By John Houle For many organizations, your website is your most outward facing brand presence. Ask yourself, does it properly represent your brand values and vision? When it’s time to consider...
by haley@jhcom.net | Apr 12, 2024 | Marketing
Dive into the world of writing with John Houle, President of Main St. Media and published author, as he shares insights into his creative process. From crafting captivating press releases to weaving intricate plotlines, join us as we explore the intersection of...
