I recently had lunch with a friend with whom I’ve done business over the years, and he asked me if I was still working in marketing. Not the question I wanted, given that I was there to develop business. Considering that most of my social posts revolve around my...
Streaming has overtaken cable and broadcast as the way many people watch TV, creating new opportunities for advertisers to reach audiences with precision. In this feature from The Standard, John Houle discusses how brands can navigate the changing media landscape....
Fall into better marketing By John Houle Now that Summer is unofficially over, it’s time to return to business focus. Regardless of whether the economy is falling off a cliff or reaching new heights, we need to better position ourselves and our products and...
According to the 2024 Media Comparisons Study, which compared reach and time spent on over twenty different types of media, television (broadcast, cable, and streaming) continues to reach the most people, with broadcast television in the coveted top spot. Americans...
Refresh or redesign your website? It all boils down to your specific needs By John Houle For many organizations, your website is your most outward facing brand presence. Ask yourself, does it properly represent your brand values and vision? When it’s time to consider...
