by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
by John Houle | Nov 30, 2012 | Advertising, Marketing
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from four years...
