by John Houle | Jul 12, 2012 | Advertising, Marketing
by John Houle I was watching my favorite TV show on DVR, when I was captivated by a commercial, which struck me even more than the fantastical melodrama about the world of advertising I’m so drawn to. Instead of fast forwarding, I actually kept rewinding the spot....
by John Houle | Feb 8, 2012 | Advertising, Marketing
How your business can become better involved in social media By John Houle First, understand what social media actually is. Social media is a system of online networks where registered users create content and communicate with each other. It is a network, a place of...
by John Houle | Oct 27, 2011 | Advertising, Marketing, Web Design
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the merits – making connections with your customers,...
by John Houle | Oct 26, 2011 | Marketing
By John Houle ‘You’ is the most powerful word to include in your marketing. Not only should the actual word be written and heard in all print, radio, television and Internet marketing, it needs to be the true focus of your marketing. When your company is communicating...
by John Houle | Oct 21, 2011 | Advertising, Marketing, Web Design
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had someone who you believed was a web developer...
by John Houle | Oct 17, 2011 | Marketing
Top 5 Marketing Mistakes and the Top 5 Marketing Solutions By John Houle In my years of advising businesses and associations on marketing, I have seen good advertising, bad branding, and really ugly communications. But, if I were to nail it down to my personal top...
