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Now that you’re in the office how are you communicating your message?

by John Houle | May 29, 2021 | Advertising, Marketing, Public Relations

Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to keep in mind for your...

The Indisputable Top Ten Every Website Should Have

by John Houle | Apr 14, 2020 | Advertising, Marketing, Web Design

With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a daily basis, most B2B and B2C businesses could use a...

As new marketing trends grow, traditional marketing still delivers

by John Houle | Jun 1, 2019 | Advertising, Marketing, Public Relations

TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and address fake news and data misuse, where...

No Longer New Media, Digital Marketing Deserves its Proper Place

by John Houle | Feb 2, 2018 | Advertising, Marketing

Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of television, radio and print...

Your first step towards improving your digital marketing presence

by John Houle | Nov 20, 2017 | Marketing

Your Number One Focus in Digital Marketing Should Be Facebook. While digital has become the major subject in today’s marketing, Facebook is really the platform I believe you should focus your efforts to start.  Facebook far exceeds all of the other digital...

Advertising Admissions for Your Agency from a Marketing Guy

by John Houle | Sep 9, 2017 | Advertising, Marketing

What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content...
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