Fall into better marketing By John Houle Now that Summer is unofficially over, it’s time to return to business focus. Regardless of whether the economy is falling off a cliff or reaching new heights, we need to better position ourselves and our products and...
According to the 2024 Media Comparisons Study, which compared reach and time spent on over twenty different types of media, television (broadcast, cable, and streaming) continues to reach the most people, with broadcast television in the coveted top spot. Americans...
Dive into the world of writing with John Houle, President of Main St. Media and published author, as he shares insights into his creative process. From crafting captivating press releases to weaving intricate plotlines, join us as we explore the intersection of...
One of the unexpected byproducts of writing a novel is that I was forced to embrace the start-up mind-set. Having started a business over 20 years ago, I certainly remember the hard charging, never give up drive that helped me overcome those early setbacks and keep my...
Revelations from a marketing guy. “Half my advertising spend is wasted; the trouble is, I don’t know which half.” – U.S. retail magnate John Wanamaker I’m writing this for those who have established businesses or organizations, though many of these thoughts...
You’ve probably heard from me by now that I wrote a novel. The King-Makers of Providence has exceeded my expectations in sales and even more important to me, overall support from clients, friends and the community. In addition to the support, I could not have written...
