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How to use video to make an impact on business results

by John Houle | Sep 15, 2019 | Advertising

Video may be the most important tool you use for your marketing There has never really been a question that video is a dynamic vehicle to communicate your message. It will never replace being one-on-one with a client, but it may be the next best thing. Since it...

As new marketing trends grow, traditional marketing still delivers

by John Houle | Jun 1, 2019 | Advertising, Marketing, Public Relations

TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and address fake news and data misuse, where...

OceanPoint Insurance and Paquin Insurance Agency Expand in the Region

by John Houle | Apr 4, 2019 | Advertising

OceanPoint Insurance Announces Addition of Paquin Insurance Agency MIDDLETOWN, R.I. (April 4, 2019) — Paquin Insurance Agency has joined OceanPoint’s growing organization in Rhode Island.  Agency Principal Rick Paquin has accepted a position as Vice President for...

Laurelmead Cooperative Hosts Forum for Providence City Council Democratic Candidates in Ward 2

by John Houle | Sep 4, 2018 | Advertising

Laurelmead Cooperative Hosts Forum for Providence City Council Democratic Candidates in Ward 2 PROVIDENCE (September 4, 2018) — On August 29, candidates running for Providence City Council in Ward 2 shared their stances on a wide-range of issues during a panel...

University Orthopedics Opens New Location to Treat Urgent Orthopedic Injuries

by John Houle | Sep 4, 2018 | Advertising

University Orthopedics Opens New Location to Treat Urgent Orthopedic Injuries WEST WARWICK (September 4, 2018) – University Orthopedics opened its most recent location: 325 Quaker Lane in West Warwick, RI.  OrthoDIRECT West is a 6,000 square foot, state-of-the-art,...

No Longer New Media, Digital Marketing Deserves its Proper Place

by John Houle | Feb 2, 2018 | Advertising, Marketing

Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of television, radio and print...
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Recent Posts

  • Targeting Audiences in the Streaming Era
  • Fall into Better Marketing 
  • How We Consume Traditional and Digital Media Today
  • Refresh or redesign your website?
  • An Interview with John Houle

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