by John Houle | Jul 19, 2021 | Advertising, Marketing
Lessons you can take for your business. When I needed a new doctor, I asked another doctor who he would go to and why. I do the same thing for insurance and financial advice, services I see as being above mere commodities. I don’t just go to the Internet to find...
by John Houle | May 29, 2021 | Advertising, Marketing, Public Relations
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to keep in mind for your...
by John Houle | Sep 16, 2020 | Advertising
Steps you can take to continue to build strong relationships with your clients. How do you market your services in an atmosphere of social distancing, in which personal touch is so essential to what you do best? For many of us in the service business, our business is...
by John Houle | May 5, 2020 | Advertising
If it is true that necessity is the mother of all invention, then the current pandemic has really put us to the test. One good thing that’s come from it is that new techniques have evolved from expanded technologies. If you are Zoom-fatigued like me, it may be hard to...
by John Houle | Apr 14, 2020 | Advertising, Marketing, Web Design
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a daily basis, most B2B and B2C businesses could use a...
by John Houle | Mar 24, 2020 | Advertising, Public Relations
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this niche PR discipline towards the end...
