by John Houle | Jan 11, 2022 | Advertising
For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when I interview them on camera: “You have...
by John Houle | Nov 4, 2021 | Advertising
More on what the great bard teaches us about marketing There are so many great works by Shakespeare that it’s hard to choose. While a previous column looked at Hamlet, MacBeth, Romeo & Juliet, and Henry V, today we’ll look at four new plays and see what we can...
by John Houle | Oct 13, 2021 | Advertising
What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics – the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead of his time....
by John Houle | Sep 1, 2021 | Advertising
A few personal lessons applied to marketing. I was not formally trained in marketing. I was a political science major and initially studied Plato and Brzezinski, not Hopkins and Ogilvy. After my tenure as a political consultant, I pivoted to marketing-communications...
by John Houle | Aug 3, 2021 | Advertising
The epic novel and seminal movies have taught me more about life than any of the books I read in school (except maybe Machiavelli’s The Prince). The 448 pages of the actual novel have many more hidden gems than the movies, even though the films are 2:58, 3:22, and...
by John Houle | Jul 22, 2021 | Advertising
For those of you who grew up with Star Wars, or for others who understand this great space saga is the Iliad and Odyssey of our time, then you know that Yoda is the great oracle. But what does a little green man know about marketing? Considering that another green...
