What The Godfather teaches you about marketing

The epic novel and seminal movies have taught me more about life than any of the books I read in school (except maybe Machiavelli’s The Prince). The 448 pages of the actual novel have many more hidden gems than the movies, even though the films are 2:58, 3:22, and...

What Yoda teaches us about marketing

For those of you who grew up with Star Wars, or for others who understand this great space saga is the Iliad and Odyssey of our time, then you know that Yoda is the great oracle. But what does a little green man know about marketing? Considering that another green...