by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
by John Houle | Apr 17, 2013 | Advertising, Marketing
Shock Advertising Versus Effectual Branding “Bravery. It’s what defines us.” This is the tag line from the Audi commercial called “Prom,” which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot...
