Using the billionaire’s marketing playbook.

by | Jan 20, 2020 | Advertising

And how I recommend you market your organization in 2020. If you’re the 10th richest person in the world who started his business from scratch you know a little something about business. I’ve often found it hard to contradict very successful billionaires on their...

You produced your video, now what?

by | Dec 18, 2019 | Advertising

How you can use TV, digital & social media to distribute your message I’ve been a strong advocate of using video to communicate your message, whether it’s telling your story, explaining your company’s mission, or detailing your product or service. Now that you’ve...

Delivering Your Message In Its Most Natural Form

by | Dec 2, 2019 | Advertising

Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our interviews after the 60 MINUTES format....

There’s gold in them hills.

by | Nov 4, 2019 | Advertising

How to Successfully Cross-Sell Your Clients and Reach a New, Informed Audience. One of your greatest resources is right in your own office. Your current database of clients has the immediate opportunity to yield one of your highest returns. This article sets forth a...