by John Houle | May 29, 2021 | Advertising, Marketing, Public Relations
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to keep in mind for your...
by John Houle | Mar 24, 2020 | Advertising, Public Relations
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this niche PR discipline towards the end...
by John Houle | Dec 2, 2019 | Advertising
Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our interviews after the 60 MINUTES format....
