Integrated Marketing

Your marketing and communications department

We are often tasked with stepping directly into the role as a client’s marketing director and department with the goal of making a seamless transition. Our strategy includes the implementation of video marketing in conjunction with advertising initiatives. The aim is to disseminate the same primary message through traditional media, advertising and new media to maximize exposure for our clients.

For example, we will suggest a television, radio, print, or direct mail campaign for your business. Next, we will also design and produce all advertisements and investigate outlets for optimum placement. Finally, we will place your business’ message in the media. As an organization’s full-service marketing department, we provide in-house graphic design and communications support. We develop brands, design brochures, folders and marketing literature, and write and distribute news releases and web content.

Upon determination of our clients’ messages, we coordinate the placement of media buying with public relations. We evaluate and recommend new media strategies, as well as traditional advertising and public relations. This includes the development of website landing pages for interactive marketing and search engine optimization as well as the integration of videos within client websites and email marketing communications. We oversee all creative aspects of integrated marketing campaigns, from script development, print and web ad design, television and radio production, to media placement.

We take a hands-on approach towards supporting our clients’ marketing activities. Our constant communication between the agency and our clients assures timely implementation of projects. This guarantees that marketing needs are at the forefront.

Our commitment to excellence is found within our clients’ campaigns. We believe in strong creativity to drive home the message, capturing the imagination of potential customers and drawing them in while promoting their brands.