by haley@jhcom.net | Sep 25, 2024 | Web Design
Refresh or redesign your website? It all boils down to your specific needs By John Houle For many organizations, your website is your most outward facing brand presence. Ask yourself, does it properly represent your brand values and vision? When it’s time to consider...
by John Houle | Apr 14, 2020 | Advertising, Marketing, Web Design
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a daily basis, most B2B and B2C businesses could use a...
by John Houle | Jan 15, 2013 | Advertising, Marketing, Web Design
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue to do the same thing year...
by John Houle | Oct 27, 2011 | Advertising, Marketing, Web Design
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the merits – making connections with your customers,...
by John Houle | Oct 21, 2011 | Advertising, Marketing, Web Design
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had someone who you believed was a web developer...
by John Houle | Aug 15, 2011 | Advertising, Web Design
10. Don’t use knocked out text – While the graphic designers will cry afoul, the marketer and writer in me knows how difficult it is to read white text on a dark background in brochures and especially in newspaper ads. For thousands of years the written word has...
