by John Houle | Apr 14, 2020 | Advertising, Marketing, Web Design
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a daily basis, most B2B and B2C businesses could use a...
by John Houle | Jan 15, 2013 | Advertising, Marketing, Web Design
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue to do the same thing year...
by John Houle | Oct 27, 2011 | Advertising, Marketing, Web Design
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the merits – making connections with your customers,...
by John Houle | Oct 21, 2011 | Advertising, Marketing, Web Design
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had someone who you believed was a web developer...
by John Houle | Aug 15, 2011 | Advertising, Web Design
10. Don’t use knocked out text – While the graphic designers will cry afoul, the marketer and writer in me knows how difficult it is to read white text on a dark background in brochures and especially in newspaper ads. For thousands of years the written word has...
