Navigating through a Crisis with the Right Communications

by John Houle | Mar 24, 2020 | Advertising, Public Relations

You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe.  I’ll give you my background in this niche PR discipline towards the end...

TV is only one channel to distribute your video message

by John Houle | Mar 14, 2017 | Advertising, Marketing

Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...

Rhode Island Medical Imaging Teams Up with Providence College Women’s Basketball in the Fight Against Breast Cancer

by John Houle | Mar 3, 2014 | Press Releases, Public Relations

NEWS RELEASE EAST PROVIDENCE, RI (February 24, 2013) – Rhode Island Medical Imaging (RIMI) was pleased to once again donate $2,500 to support the Providence College (PC) Women’s Basketball Program’s fight to end breast cancer.  The donation covered the purchase...

Northern Rhode Island Chamber of Commerce Announces New Staff Member Lesley Palagi

by John Houle | Mar 3, 2014 | Press Releases, Public Relations

PRESS RELEASE Lincoln, RI (February 21, 2014) – The Northern Rhode Island (NRI) Chamber has announced that Lesley Palagi has joined their staff as Executive Assistant to President/CEO, John C. Gregory. In her position, Lesley will assist Mr. Gregory with...

Integrating your marketing maximizes your results

by John Houle | Nov 6, 2012 | Advertising, Marketing

Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call.  It’s that silver bullet answer for all your marketing. It’s that one specialty...